Help & information
Brewing, shipping, returns and how to reach us.
FAQ
How do I make a cup from the concentrate?
Pour 1.5–2 oz into your cup, add hot milk at about 1:1.5, stir once. For iced: 1:3 over plenty of ice. Full ratios are in The Ritual.
How long does a bottle last?
10–12 cups per 16 oz bottle. Keep it refrigerated at all times, opened or not, and enjoy it within the date on the bottle.
Is there sugar in it?
It’s unsweetened, with no syrups and no “natural flavor.” Sweeten it to taste, or leave it plain.
Is the whole-leaf tube caffeinated?
Yes. It's Assam black tea, with about the caffeine of a regular cup of black tea and less than coffee.
What if I don't like it?
Love it or your money back. Email us within 30 days and we'll refund you in full, no questions asked.
Shipping & returns
The tea ships free — every tube and every concentrate, to any US address. The gift box is a flat $9.99, or free if you are in Bergen County. Tubes ship within 1–2 business days, gift boxes are on pre-order, and concentrate ships on Sundays because we brew it in small batches.
Love it or your money back for 30 days, and you do not need to ship anything back. Read the full shipping & returns policy →
Track an order
Your tracking number is in the shipping confirmation email. Can't find it? Email hello@chairituals.co with your name and we'll resend it.
Farmers markets
We pour at farmers markets across New Jersey, so you can taste the chai before you buy it. Check Instagram for where we’ll be next.
Wholesale
Cafés, grocers and gift shops: we offer wholesale pricing on the concentrates and the whole-leaf tube. Write to hello@chairituals.co.
Our story
Chai Rituals started in our kitchen during lockdown. We grew up drinking chai from roadside stalls in India, brewed strong, well spiced and poured from a height. That cup is what we set out to make: whole-leaf Assam and whole spices, brewed on the stove the way it is actually made at home. The concentrate came later, for mornings when there isn't time to brew. Same tea, same spices.
We're growing slowly, one batch and one conversation at a time. We blend in small batches, pour it ourselves at the markets, and nothing goes in that we wouldn't put in our own cup.
We're a small team in New Jersey. We use whole spices and Assam tea, with no powders or syrups, and you can meet us at the markets and taste the chai we pour ourselves.
— Santhosh, founder
Privacy policy
What we collect when you visit or buy, why, and how to have it deleted. Card details never reach us. Read the privacy policy →
Terms of sale
Orders, prices and tax, shipping, the 30-day money-back guarantee, and your rights. Read the terms of sale →
Recipes & guides
Brewing guides are on the home page, and our recipe shows you how to make the concentrate at home.