Just for fun

Show us how you make chai.

Brew it on the stove, film the pour and tag us. We send you a certificate with your name on it, just for fun, and put a free tube in your next order.

A chai wala pouring tea from a height at a roadside stall in India
The way we make it

Chai is boiled,
not steeped.

Whole spice and real leaf go into boiling water first. Then the milk goes in and comes back to the boil three times before it is strained from a height.

8 min
Three rises · one strainer · no shortcuts

If you make it that way at home, we would love to see it.

How it works

Four steps. One free tube.

No entry fee. If you brewed it on the stove, you are in.

01

Brew it

On the stove. Water, leaf, spice, then milk — and let it rise three times before you strain it.

Any Chai Rituals blend
02

Film it

Phone propped against a jar is fine. We want the pot, the rise, and the strain from a height. Thirty seconds is plenty.

Show the tube in frame
03

Post it

To your Instagram feed or reels — not stories, they vanish. Tag us, and tag the friends you think make the best chai.

Tag @chai_rituals
04

Get your certificate

We watch it, email you a certificate with your name on it, and put a free tube in your next order.

Just for fun
What you get

A certificate
with your name on it.

It is a keepsake, signed by the person who blends the tea. Not a qualification of any kind. Print it, frame it, or put it on the fridge where the people who doubted you can see it.

Chai Rituals · Just for fun

Proper
Chai Maker

Awarded to

your name here

for boiling it hard, adding the milk, letting it rise three times and straining it from a height.

SanthoshFounder, Chai Rituals
The reward

Your next tube
is on us.

We would rather spend the money here than on ads.

Tag a friend

Tag the friend who thinks
they make the best chai.

Everybody knows one. Somebody's mother, somebody's roommate, the coworker who brings their own masala to the office. Put their name in the comments and let them prove it.

@chai_rituals

The small print, kept small

We can decline entries that were not actually brewed on the stove. If you boiled it and filmed it, you are in.